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Promotion in Russia, Ukraine, Belarus, Moldova, Kazakhstan, Uzbekistan. Gothic, industrial, synthpop, metal, alternative
Usually the ex-USSR areas are not taken seriously talking of the promotion and getting results from it in frames of the underground scene. But it's still the biggest area in the world and a lot of people listen to the underground music here. Actually amount of people listening to the gothic, industrial, synthpop genres of the music is over 100 000. So in fact this market is not the last to have it in a view to promote your music apart other parts of the world. If you are connected with the non-standart music and art and interesting in the promotion of your project, source, shop, works then we can offer you a numerous of solutions for your promotion in frames of mentioned subcultural genres at the Russian and CIS markets. If you found the offered promotional tools acceptable for you and ready to start then get in touch with us and we'll surely help you to find the optimal way to collaborate.
We can offer the next promo-tools:
Online promotion:
- Posting news, reviews, interviews at our source goths.ru and other target sites;
- The creation and support of the Russian version of your site, translating of the news (mailings);
- The creation, support & promotion of the Russian language page in the biggest social net in the ex USSR area "Vkontakte";
- The news-exchange text-line "Unformatted News" in the social net "Vkontakte";
- The rotation of banners in our SYN Banner Net;
- Mailing to users of our bases of the Dark Media Group.
- Dark DJ & Reviewers List. online + club promotion tool. new!
Release promotion:
- Including of the track into the "Other Music" compilation (CIS) ;
- Release of your album (etc) (incl. the cosultation and informational support) for ex USSR market.
Concert promotion :
- The concert slots in the frames of dates of SYN Promotion;
- Taking a part in the festivals of the Dark Media Group;
- complete tourline.
Remix promotion:
- The forward and reverse remix-promotion with involving of the artists of our agency;
Street promotion:
- The distribution of flyers during our concerts and concerts of our partners;
- Placing posters in the stores of our affiliate network;
- The publications in our costless magazine "Bunker".
 Download our complete offer of promotions we do with listing and describing our promo-tools and examples in the pdf format
Posting news, reviews, interviews at our source goths.ru and other target sites
The Dark Media Group could be a good channel for spreading the news over Russia & CIS through our gothic oriented portal goths.ru and our partners' sites. It is very important to keep informed not only those part of the audiece which can understand English but whole the spectrum of it. Of course all the news will be translated professionally by misical journalists.
The creation and support of the Russian version of your site, translating of the news (mailings)
It became quite often that bands started also the Russian version of their sites apart tha native language and English and it is understandable why. To reach for big enough sector of the audience speaking Russian is wise solution helping to promote your project more wide way. Next one to innovate your site (page) possible could be you and we can help you in that. Of course supporting of the further life of the Russian version of your sitte with translatings all the updates, mailings and so on is included.
The creation, support & promotion of the Russian language page in the biggest social net in the ex USSR area "Vkontakte"
The social net "Vkontakte" appeared a few years ago and nowaday became the biggest one and much more effected than other social nets in the ex-USSR areas. It is extremly inportant to have a page in "Vkontakte" if you decided to give a life to your project in the Russian and CIS musical markets. It has a lot of tools to promote the music and a lot of people (and of course tha means the target audience) use this service. The Dark Media Group has a big experiense to use this social net for promotion even if the project starting from zero. Try this promotion tool and you will not be disappointed. We run, update, support and promote for example the pages in "Vkontakte" for bands Das Ich (Germany), Cryo (Sweden), Tamtrum (France), Gothika (Japan), Minerve (Germany), Necro Facility (Sweden), Two Witches (Finland) just to name a few.
The news-exchange text-line "Unformatted News" in the social net "Vkontakte"
If you already have the page of your project in the social net "VKontakte" we can offer the unique servise which is innovative and has no analogues. It calls the "Unformatted News". It is the sticky thread in the forums of the pages in "Vkontakte" at the numerous of the pages dedicated to the underground music with the news of the underground scene inside. As well it is always in the top al all threads it is good promotional tool to let people all the time stay tuned with news of your project among other news.
SYN Banner Net
It's a growing banner system of us to push the music (metal, gothic, industrial, synth, alternative and close genres) and the chains of the scene connected to this music. Good dynamic and targeting (geographical and genre targeting of the banners rotation is available) base to promote the artist, release, portal, shop, Internet radio or TV, agency, concert, festival or label.
This promo-tool of the Dark Media Group mostly rotates the banners with the size 340 х 70 pixels and present at around 20 sites over the ex USSR area including portals, sites of the bands and labels.
Mailing to users of our bases
During the years of our work at the musical market we got huge and target (gothic, industrial, synthpop, alternative, rock, metal) contact base of the people listening to the kinds of music we work with. Mailing to people in our bases can be a perfect informational promo-tool. Our common base includes:
- e-mail base with over 22 000 real users (countries and cities targeting is available);
- mailing through the goths.ru forum with the amount of real members 14 000 (countries and cities targeting is available);
- our target base in the social net "VKontakte"covers all in all over 60 000 (countries and cities targeting is available), it's the biggest base oriented at gothic scene in this social net we created during 5 years.
Dark DJ & Reviewers List. NEW!
This new and first time found in Russia and the ex-USSR promo-instrument is a community of well known djs of the ex-USSR area (and also a numerous of European djs)
and reviewers including known and professional artists of the synth, gothic, industrial genres. This promo-tool is free for the labels and includes 2 options. First option is to collect the reviewes and opinions of the members of the "Dark DJ & Reviewers List" and publish it in the reviews' section of the portal goths.ru and in the next issue of the costless printed magazine "Bunker". For this option the release in the digital form (downloadable, megamix, snippets of the album, soundcloud or other uploaded tracks or any other forms) should be provided to us. Option 2 makes it able the organized and targeted promotion through dancefloors through the DJs of our list. In that case CDs should be provided. The "Dark DJ & Reviewers List" as the page bases in the social net "Vkontakte": vk.com/darkdjlist.
Including of the track into the "Other Music" compilation (CIS)
There is no doubt that nowaday when the interest of the audience to visit concerts, to buy CDs is fading, when the scene is overloaded it is hard for the artist (especially for the beginning artist) to reach for the potential listener. Neither a lot of pages in a lot of social nets, mailing lists nor attempts to offer free downloads help. But the exit is seen. The Dark Media Group offers the possibility to be included with your track (tracks) in the innovative for the CIS underground scene CD compilation's serie calling "Other Music". The start of this compilation is scheduled at the spring, 2012. Three general principles of the compilation are:
- The compilation is spreading via "from hands to hands" method;
- The compilation is spreading among the target audience;
- The compilation is spreading with all the power of the Dark Media Group and our partners to maximize the effect of "exposure" of the artist among the audience level.
Besides it all we plan the additional bonuses which are: mailing the compilation to promoters we work with, online promotion of it in the media and other connected actions of the promotional support of the artists taking a part in the compilation.
about the compilation:
- start up with 1500 copies;
- the release will be done through the target label working with such types of the music;
- the distribution of this compillation will include: spreading through the target audience at the concerts of our agency and our partners' concerts over the CIS and Russia; adding to orders sending to the clients of 2 big internet shops dealing with such kind of the music POPmarket (Moscow) and Dizzaster (St Petersburg); sending directly to the listeners if they request this compillation;
- additionally the compilation (with included information about bands at the compilation) will be sent to Russian promoters from our base and optionally to amound of CIS promoters as well as any DJs.;
- additionally the compilation will be sent to be reviewd to some media in the CIS and Europe.
Currently the "Other Music I" is in the work.
The concert slots in the frames of dates of SYN Promotion
Taking a part in the events of our agency could be a good "live" promo base for the band newcomer (or already not). The concerts of SYN Promotion (Dark Media Group) are supporting with good online and street promotion in cities and let the artist concentrate at the bringing of his art to the target audience's judgement without thinking about the details of promotion.
Taking a part in the festivals of the Dark Media Group
The Dark Media Group works on the development such concert direction as festivals too. Comparing with the single concert festivals are more bright events attracting more visitors and media and consequently it's a very awesome way to put an artist in the concert spotlight.
The Dark Media Group is the founder of the "Inshy Svet", "DarkSaratov" and "SYNfest" festivals. Currently we are concentrating at the "Inshy Svet" festival in Minsk, Belarus. First "Inshy Svet" took a part in October 2011 to be continued in the next year.
The distribution of flyers during our concerts and concerts of our partners
One of the most effective promo-tool of the street-promotion is the flyer distribution at the concerts. It's especially important because the distribution goes among the traget audience. We practice the distribution of flyers at our concerts as well at our partners concerts in different cities of the ex-USSR. We use only the direct way to distribute (from hands to hands) at the entrance of the venue where the cocert takes a place.
Placing posters in the stores of our affiliate network
Another important element of the street-promotion is the placing of posters (usually A3 size) in the musical shops. Such kind of promotion covers enough amount of people which are interesting in the music and merchandise. Such promo-tool lets directly reclame visual side of your art to shop visitors.
The publications in our costless magazine "Bunker"
Starting the spring 2012 Dark Media Group works in the direction of the print media. The "Bunker" magazine is our common project with German magazine "Negatief". This magazine is the unique street-promo tool as well it is costless what guarantees the total spreading of all the copies issued among the audience. The information (publication) about you or your product at the pages of the "Bunker" magazine is the right way stright to the hands of the audience. The start up is 2000 copies and the distribution is done through the local rock shops and clubs what logically is the right places to catch the right audience.
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